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Incubator Workshop: Branding 101

12/9/2014

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Thanks to a mini-grant from Shareable, the Arroyo S.E.C.O. Local Economy Incubator present the second in a new series of workshops!

BRANDING 101:
How to Share Your Story


Held on Saturday, November 1st this hands-on workshop was designed to help entrepreneurs, small business owners, cooperatives and organizations demystify branding and the branding process – from core messaging and on-brand copy to design and visual identity.

Led by ASNTB members, branding and communications specialists, this workshop offered the opportunity to explore, understand and refine one’s brand in order to tell a compelling story. Participants also learned how to identify which social media platforms are the best fit for their needs and how to efficiently use them.


ASNTB Branding Facilitators:
Helen Kim, The Think Farm
Sarah McGowan Dear, Business Therapy
Anne Louise Bannon, Writer, Blogger and Columnist

Thank you to the Armory Center for the Arts for the use of their space for time dollars and to everyone who attended! 
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